Responsibilities

• Define and own Airwallex’s global influencer and creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms. Shape strategies for major launches, campaigns, and cultural moments to drive brand awareness, engagement, and virality, while enabling local teams to execute market-specific adaptations.
• Architect multi-layered creator campaigns that amplify major announcements, fundraises, product launches, partnerships, and company milestones. Identify and engage high-impact creators across business, fintech, tech, lifestyle, and culture who can authentically champion the brand.
• Design and oversee systems, workflows, and tooling for creator sourcing, outreach, contracting, approvals, tracking, and reporting. Develop playbooks and templates for regional teams and maintain a robust global creator database.
• Lead end-to-end relationship management with top-tier influencers and agents. Set expectations for performance, negotiate contracts, and ensure consistent brand safety, messaging alignment, and creative excellence.
• Define success metrics across awareness, reach, engagement, and content performance. Oversee dashboards and reporting frameworks, test formats and creators, and implement insights to continuously optimize campaigns.
• Partner with Brand, Product Marketing, Comms/PR, Social, Regional Marketing, and Executive Leadership to integrate influencer initiatives into broader brand and product strategies. Collaborate with Legal, Finance, and Procurement to streamline global creator operations