Global Digital Marketing Manager at PayByPhone | Hatfield, Hertfordshire, UK | £55K/yr – £65K/yr

PayByPhone

Global Digital Marketing Manager

Hatfield, Hertfordshire, UK (Hybrid)

£55K/yr – £65K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own global digital experience and CRM programs across website, paid media, and lifecycle marketing with data-driven optimization for acquisition, activation, and retention.

Own cross-channel strategy: website, ads, and lifecycle campaigns targeting global markets.
Own data-driven optimization: analytics, customer insights, and reporting to lift conversions.
Own collaboration: align with regional teams, agencies, product, and data to ensure localization and consistent brand experiences.

Job Description

Responsibilities

Website Strategy & Management: Own and lead the global website strategy to support customer acquisition, engagement, and conversion goals.
Website Strategy & Management: Manage website performance, optimisation, user journeys, SEO, and content effectiveness.
Website Strategy & Management: Partner with internal stakeholders and external agencies to deliver website enhancements and continuous improvement.
Website Strategy & Management: Use analytics and customer insights to optimise user experience and conversion rates.
Website Strategy & Management: Ensure brand consistency and localization across international markets.
Digital Advertising Strategy & Management: Develop and execute global digital advertising strategies across paid search, paid social, display, app install, retargeting, and other performance channels.
Digital Advertising Strategy & Management: Manage agency relationships and media budgets to maximise ROI and customer acquisition performance.
Digital Advertising Strategy & Management: Monitor, analyse, and optimise campaign effectiveness using data-driven insights and reporting.
Digital Advertising Strategy & Management: Collaborate with regional teams to align global strategy with local market requirements.
Digital Advertising Strategy & Management: Stay current with digital marketing trends, platform updates, and emerging technologies.

Requirements

Minimum 10 years’ experience in digital marketing and CRM roles.
Hands-on experience managing CRM platforms, ideally Salesforce Marketing Cloud.
Proven experience leading website strategy and digital optimization initiatives.
Experience managing agencies, budgets, and cross-functional stakeholders.
Strong understanding of both B2B and B2C customer marketing strategies
Excellent communication and project management skills.
Strong analytical skills with experience using data to drive decision-making and performance improvement.
Familiarity with customer lifecycle marketing and marketing automation best practices.
Strong expertise in digital advertising strategy and campaign management.
Previous experience working within an app-based, SaaS, fintech, mobility, or technology business

Benefits

Private Healthcare: Available to all permanent employees effective Day 1, with no waiting period as well as optional dental coverage.
Pension scheme: All permanent employees get access to our pension scheme with 5% employer contribution
4x Life insurance: All permanent employees are covered under our life insurance
Career Growth & Learning Support: Opportunities for professional development, continuous learning, and career progression.

PayByPhone

2.9 Glassdoor

PayByPhone is a global leader in mobile parking payments. We simplify the journeys for millions of people through our smart, intuitive mobile payment technology and exciting features. We work with over 1,400 cities and operators across North America, the UK, France, Germany and Switzerland. More than 95 million drivers worldwide have trusted us with their payments to date.

Founded in 2000

Vancouver, British Columbia, CAN

231 employees (19 in marketing)

paybyphone.com/where-to-use

45% recommend to a friend

45% CEO approval