Global Digital Content & Social Media Executive

Sandy, Bedford, UK (Hybrid)

£28K/yr – £40K/yrMid LevelFull time

Posted 3 days ago

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Job Summary

Own the social media strategy and content production for Harkness Roses and Ise Garden Centre, driving audience growth, engagement and brand storytelling across multi-channel platforms.

  • Lead content planning and multi-platform publishing
  • Build communities and report on performance with insights

Job Description

Responsibilities

  • Manage and grow the social media presence of both Harkness Roses and Ise Garden Centre.
  • Plan, create and publish engaging content across Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest and emerging platforms.
  • Develop and maintain a structured content calendar.
  • Monitor engagement, respond to customer enquiries and build online communities.
  • Track analytics and provide regular performance reports with recommendations for improvement.
  • Photograph and film roses, gardens, products and seasonal content.
  • Produce engaging short-form videos including Instagram Reels, TikTok and YouTube Shorts.
  • Create compelling visual and written content for websites, email marketing and social media.
  • Edit photography and video to a professional standard.
  • Tell the story of our heritage, innovation, rose breeding programme and partnerships.

Requirements

  • Degree in Marketing, Digital Marketing, Communications, Media, Journalism or a related discipline.
  • Excellent written and verbal communication skills.
  • Strong organisational and planning skills.
  • Creative flair with an eye for photography and visual storytelling.
  • Good understanding of major social media platforms.
  • Confident using Microsoft Office and digital marketing tools.
  • Willingness to travel throughout the UK for events.
  • Full UK driving licence (or working towards obtaining one).

Preferred

  • Experience creating content for social media
  • Photography and videography skills
  • Experience using Canva, Adobe Creative Cloud or similar software
  • Knowledge of Meta Business Suite
  • Understanding of SEO and website content
  • Experience using AI tools within marketing
  • Interest in gardening, plants, lifestyle or consumer brands

Benefits

  • Company pension
  • Staff discount
  • Ongoing training and professional development
  • Opportunity to attend prestigious RHS Flower Shows
  • Opportunity to work with international customers and partners
  • Professional camera equipment and software provided
  • The chance to help shape the future of two exciting brands

Marketing Team

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