GLOBAL BRAND ACTIVATION MANAGER

London, UK (Unknown)

Salary Not AvailableManager1+ years expPermanent

Posted 1 month ago

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Job Summary

Own brand activation delivery across campaigns to boost guest engagement and revenue while translating strategy into scalable experiences across markets.

  • Brand activation planning: align toolkits, campaigns, and launches with target audiences and measurable outcomes.
  • Experience scaling: translate strategy into repeatable experiences across regions and channels.
  • Cross-functional orchestration: connect global and local teams with agencies to ensure consistent, on-brand execution.

Job Description

Responsibilities - support the development and delivery of high-quality brand activation toolkits, campaigns, and launches that drive guest engagement and commercial performance - translate brand strategy into compelling, scalable experiences across markets - partner with global and local teams, agencies, and stakeholders to ensure activations are delivered consistently and effectively—acting as the thread that connects brand strategy, audience messaging, and execution Requirements - 1–3 years’ experience in brand marketing, activation, experiential, events, partnerships, or campaign delivery - Comfortable managing multiple stakeholders, including global teams and external agencies - Understanding of consumer insight and creative execution Preferred - Background in entertainment, leisure, hospitality, or experience-led industries is beneficial
Merlin Entertainments logo

Merlin Entertainments

3.6 Glassdoor

Follow us on Instagram: @MerlinentertainmentsThe greatest place in the world to work and play 💜Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year.Merlin Entertainments has over 140 attractions worldwide, ranging from indoor attractions such as SEA LIFE and Madame Tussauds to iconic theme parks like LEGOLAND and Alton Towers Resort. Working for Merlin Entertainments is unlike a job anywhere else. You could be counting penguins, protecting the sea, crafting the perfect celebrity eyebrows or making a child’s day magical. Not all of us have jobs in attractions, but we are all involved in fascinating work. Sound like fun? Join us, and be part of creating amazing memories for millions of people around the world.

Founded in 1999
Poole, England, GBR
4.9K employees (1,209 in marketing)
67% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
62.3K
Traffic Source Mix
Search
52.7%
Direct
31.6%
Referral
11.4%
Social
3%
Paid
1%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
503 (10% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 16 years ago

Funding History

  • Jun 2010
    Private Equity

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