Responsibilities

• Help deliver audience development plans and ensure marketing communications accurately reflect event positioning and key messaging.
• Collate and write our outbound reach to customers.
• Execute the marketing campaign(s) and report on effectiveness and results, ensuring all elements achieve required performance criteria.
• Driving of the creative and design process for marketing materials. This includes briefing, reviewing, and adapting existing assets in line with the marketing strategy and brand guidelines, as well as supporting the creation of new content when needed. You have a solid understanding of design principles, can confidently work with creative tools and know how to assess visual assets, ensure consistency, and provide clear, constructive feedback to designers.
• Work closely with the sales team to create sales campaigns focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products, such as digital, sponsorships, and future revenue opportunities.
• Follow the overall marketing plan and adapt execution based on response rates, attendee demographics, and industry best practices. You’ll be expected to stay agile, spot what’s working (or not), and make smart recommendations to improve performance when relevant.
• Collaborate with partners and sponsors to develop integrated marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
• Oversee and execute community-building and social media strategies that drive engagement, interaction, and brand affinity and could improve the audience experience.
• Manage all planning and execution of the registration process for visitors
• Responsible for the delivery of all delegates, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting.