Responsibilities

• Manage and grow our social media presence across Instagram, Facebook, TikTok and other relevant platforms
• Create a results-focused social media strategy for the clinic
• Plan, create and schedule posts, reels, stories and campaigns
• Develop content ideas around aesthetic treatments, skincare, clinic results and promotions
• Create content designed to generate enquiries, leads and consultation bookings
• Visit the clinic when required to capture photos and videos
• Edit reels, videos and visual content
• Write strong captions and calls to action that encourage enquiries
• Support treatment launches, offers, events and seasonal campaigns
• Monitor messages, comments and enquiries professionally
• Track leads, engagement, reach and campaign performance
• Provide regular reports showing results, growth and lead generation
• Suggest improvements to increase enquiries and bookings
• Stay up to date with social media trends and aesthetics industry marketing standards

Requirements

• Proven experience managing social media accounts
• Knowledge of the aesthetics industry is essential
• Experience generating real leads, enquiries or bookings through social media
• Understanding of aesthetics clinics, treatments and client expectations
• Ability to create content that is both visually strong and commercially effective
• Experience creating reels, TikToks and engaging visual content
• Confident using Canva, CapCut, Instagram, TikTok and scheduling tools
• Strong copywriting and communication skills
• Able to provide examples of previous results, campaigns or successful social media growth
• Creative, organised and able to work independently
• Professional understanding of patient confidentiality and clinic standards
• Able to work on a freelance/self-employed basis

Preferred

• Previous experience working with an aesthetics clinic, beauty clinic, skincare brand or medical aesthetics business
• Knowledge of treatments such as anti-wrinkle injections, dermal fillers, skin boosters, facials, laser, body contouring or advanced skincare
• Experience with paid social media advertising and lead generation campaigns
• Basic photography/videography skills
• Experience using Meta Ads Manager