Freelance Paid Social Advertising Consultant

UK (Remote)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own growth via paid social by building robust testing and optimisation practices across Meta, Pinterest, and TikTok, translating performance data into scalable acquisition and channel strategies.

  • Growth Strategy & Testing: Establish scalable testing for creative, audiences, and offers to drive incremental ROAS.
  • Campaign Planning & Attribution: Plan plans, track performance, and refine attribution to inform budgets and forecasting.
  • Cross-Functional Execution: Collaborate with design, content, and ecommerce stakeholders to expand paid social while maintaining efficiency.

Job Description

Responsibilities

  • Develop and refine paid social acquisition strategy
  • Support campaign planning and optimisation across Meta and Pinterest
  • Build scalable testing frameworks for creative, audiences, and offers
  • Analyse performance data and identify growth opportunities
  • Advise on attribution, tracking, and reporting
  • Help prepare the business for expansion into TikTok advertising
  • Mentor and collaborate with the in-house marketing team
  • Recommend new tools, processes, and automation opportunities
  • Audit and improve existing paid social campaigns
  • Create channel-specific growth strategies

Requirements

  • Proven experience managing and scaling ecommerce paid social campaigns
  • Strong understanding of Meta Ads Manager and Pinterest Ads
  • Experience launching or scaling TikTok paid campaigns
  • Knowledge of attribution platforms and tracking setup
  • A data-driven approach to optimisation and testing
  • Experience collaborating with internal teams or acting as a strategic consultant
  • Excellent communication and reporting skills
  • Experience in DTC/ecommerce brands - ideally within the gifting sector but not essential

Benefits

  • Remote-friendly
  • Flexible working arrangement
Ecomnova logo

Ecomnova

4.2 Glassdoor

Ecomnova is dedicated to giving customers the best online and offline gifting experience possible. We achieve this by focusing on customer needs, investing in innovative technology solutions, creating a flexible and agile working environment, and forming cross-functional teams made up of subject matter experts.

Founded in 2012
London, England, GBR
35 employees (14 in marketing)
59% recommend to a friend

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
67.9%
Direct
20.1%
Referral
7.1%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
9 (26% of company)

Funding

Total Funding
$1.6M
Last Raise
$1.6M
Seed, 11 years ago

Funding History

  • Aug 2015
    Seed • $1.6M
  • Jun 2013
    Seed