Responsibilities

• Develop and implement innovative social media strategies tailored to our brand objectives
• Create, curate, and schedule engaging content across multiple platforms including Instagram, Facebook, LinkedIn and our website.
• Manage social media accounts to increase followers, engagement, and brand awareness
• Monitor social media trends and adapt content strategies accordingly
• Collaborate with the Bee Pedal Ready team to align social media campaigns with overall marketing goals
• Foster positive relationships with online communities and influencers through effective public relations practices
• Analyse performance metrics and prepare reports to evaluate campaign success and identify areas for improvement
• Assist in managing online reputation by responding to comments, messages, and reviews in a professional manner
• Support SEO and website content to improve visibility.
• Monitor performance and provide regular reports with recommendations.

Requirements

• Proven experience in social media management and content creation
• Strong understanding of digital marketing principles and public relations strategies
• Excellent written communication skills with an eye for detail and creativity
• Ability to analyse data and interpret insights to optimise campaigns, workshops, events and fundraising
• Organised, self-motivated, and able to work independently within deadlines
• Knowledge of current trends in social media platforms and digital marketing landscape
• Shares our passion for equality, inclusion and community impact

Preferred

• Experience working with charities, CICs or the voluntary sector.
• Experience within cycling, active travel or sport.
• Knowledge of SEO and website optimisation.
• Photography and videography skills.
• Experience promoting community events and behaviour change campaigns

Benefits

• Flexible working arrangements.