Responsibilities

• Audit and improve our existing Google Ads and Meta Ads campaigns
• Plan new campaigns, ad sets and assets based on product launches, season change or offers
• Write exciting and inspiring ad briefs and work collaboratively with us on creative messaging (even though you won’t be producing the creative yourself)
• Monitor performance each week and make timely optimisations
• Efficiently manage a monthly ad spend budget of £1500–£2000 (split between both platforms)
• Report back clearly and concisely about what's working, what's not, and what you're doing about it
• Flag issues early (e.g. platform wide algorithm updates, underperforming campaigns) before they become problems

Requirements

• A proven track record of managing Google Ads and Meta Ads for small businesses, with real results to show for it
• Strong working knowledge of how both platforms algorithms, bidding strategies and ad formats work
• Comfortable working independently with minimal oversight — you’ll be trusted to manage your day-to-day tasks
• A proactive approach to sustainable growth — confident suggesting and testing new ideas, sensible with budget and risk while always considering long term sustainability of the business
• Clear and concise communicator
• A great personality fit with our small, friendly team — this role is mostly remote, but you’ll need to be able to join us in the studio twice a month for a morning to connect with the team and stay close to our updates, launches and general workflow

Preferred

• Experience with digital products and online courses
• An interest or understanding of the sewing/craft community