Responsibilities

• Own the Narrative – Be the custodian of the KEENFOLKS X_ brand story — Integrative AI®, K_OS, AI-native global agency network — and ensure it lands consistently across all channels and touchpoints.
• Define and evolve the marketing positioning framework in partnership with the CEO.
• Set the standard for messaging quality, tone of voice, and strategic coherence across the business.
• Lead Marketing Performance – Own the global marketing KPI framework and deliver board-level performance reporting monthly.
• Define the metrics that matter — pipeline influence, brand reach, share of voice, earned media, audience growth — and hold the business accountable to them.
• Partner with the Marketing Manager weekly to align priorities, unblock execution, and review the content and campaign pipeline.
• Drive PR & Earned Media – Lead the relationship with the PR agency: brief, prioritise, and maintain quality control.
• Ensure PR activity is strategically driven by the KEENFOLKS X_ narrative — not just reactive press releases.
• Identify proactive opportunities to insert the company into the global AI marketing conversation through credible, earned channels.
• Represent the Brand at Senior Level – Attend CMO dinners, partner conversations, investor touchpoints, and key global events as the senior marketing voice of KEENFOLKS X_.

Requirements

• 10+ years in senior B2B marketing roles, with at least 3 years at CMO, VP Marketing, or equivalent level.
• Proven track record building and protecting brand narratives for high-growth or complex B2B tech companies.
• Experience leading PR agency relationships and driving earned media outcomes in competitive, noisy categories.
• Comfortable operating as a board-level marketing voice — presenting performance, influencing strategy, and owning KPIs.
• Previous fractional, advisory, or portfolio experience is a strong advantage — you understand how to deliver impact without full-time bandwidth.

Preferred

• B2B SaaS scale-ups (Series B–D) where you owned the full marketing function.
• MarTech, AI/ML platforms, or enterprise data companies where narrative and positioning were commercially critical.
• Global digital agencies or AI-native consultancies at a senior leadership level.
• Big-4 or strategy consulting firms where you built or led a marketing transformation practice.
• Fractional CMO networks or portfolio marketing leadership across multiple clients.
• Previous fractional, advisory, or portfolio experience is a strong advantage — you understand how to deliver impact without full-time bandwidth.
• Exceptional strategic thinker who can connect brand narrative to commercial outcomes.
• Strong communicator — written and verbal — with the gravitas to represent the company externally.
• Genuine fluency with AI, data, and marketing technology — not just familiarity, but real conviction.