Responsibilities

• You own the growth of Odin’s inbound marketing-qualified pipeline and are accountable for increasing the volume of relevant opportunities reaching the sales team.
• You work with the commercial & product teams to develop and run a portfolio of growth experiments across product-led growth, organic search, AI search, email, social, content (substack, podcast), paid (social, search), lead magnets and website conversion
• You identify opportunities that go beyond performance marketing. That might mean vibe coding a unique mini-product to act as a lead magnet, creating a viral social campaign, repurposing a research asset or finding an entirely new distribution channel.
• You own attribution and performance analysis across the inbound funnel. You understand which channels and activities are generating MQLs, where prospects are dropping off and where further investment will have the greatest impact.
• You own the strategy, creative direction and performance of all activities, with input & guidance from the Head of GTM and the Founders. Google Ads & SEO are currently managed by an external agency, which you will manage and hold accountable for results.
• You build mechanisms that compound. When something works, you turn it into a repeatable system rather than relying on isolated campaigns or one-off wins.

Requirements

• You've been the first or only growth marketer where finding an audience was the hard part. Founder-adjacent (very early employee, real 0-to-1 build) is ideal.
• You can show organic or paid work you've built that drove real signups or leads, not just engagement.
• Able to write and ship without relying on others to turn ideas into output.
• A systems thinker. When something works, the instinct is to make it repeatable and scalable rather than continuing to do it manually.
• Outcomes over activity: pipeline and revenue are what you optimise for, not engagement, impressions, or output volume.
• Action-oriented, able to make decisions without constant validation from other people.
• You've used AI in a way that has had a real impact on output or performance, with clear examples of how it has improved outcomes.
• You care about polish, style and tasteful marketing. Having worked at a brand-conscious company is a plus.

Benefits

• - Health: Private health insurance (Vitality), paid sick leave including support for pregnancy loss and fertility treatments, and access to Spill for mental health support
• - Wellness: Annual budget for health, therapy or fitness
• - Parental Leave: Enhanced maternity, adoption, paternity and partner leave
• - Pension: 4% employer contribution with salary sacrifice options
• - Time Off: 25 days annual leave, 2 wellness days and flexible bank holidays (33 days total)
• - Work From Anywhere: Up to 6 weeks per year working from anywhere globally
• - Birthday Leave: An additional day of leave