Founding API GTM

London, UK (Hybrid)

£94K/yr – £117K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the API revenue end-to-end, own the 0→1 sales motion for a technical buyer, and shape product pricing through customer feedback.

  • End-to-end ownership: prospecting, qualification, demos, negotiation, and closing with operators and founders.
  • AI-first outbound: run agentic sourcing and outreach at scale using AI tools.
  • Demos and playbooks: vibe-code integrations and a repeatable sales process for the next sellers.

Job Description

Responsibilities

  • Own the API revenue number. Build and run the full cycle end-to-end: prospecting, qualification, technical demos, commercial negotiation, and close. You are the first and, for now, only quota-carrier for the API business.
  • Run an AI-first outbound machine. Build and operate an agentic prospecting and research motion - using AI to source, qualify, personalize, and follow up at a scale that normally takes a team.
  • Vibe-code your own demos. Prototype working integrations and bespoke demos against a prospect's actual use case (with AI coding tools and our API), so you can show value in the first call instead of waiting on engineering.
  • Build the playbook by running it. Define the sales motion, qualification criteria, pricing and packaging feedback, and the repeatable process the next sellers will inherit. Where there's no process, you create it.
  • Sell to technical buyers. Run credible conversations with founders, CTOs, and engineering leaders at AI platforms, creative tools, and "engine-builders" (dubbing, UGC, avatar, and e-learning companies) who want to build on our models.
  • Be the voice of the customer. Feed usage, revenue, and qualitative insight back to research, product, and leadership to shape what we build and how we price it.
  • Work cross-functionally to close. Collaborate with Marketing, Engineering, Finance, Core Business Sales, Customer Success, and Legal to get deals over the line and customers live.
  • Help set the commercial vision. Partner with the GM on ICP, forecasting, and the path from first dollar to the next pillar of VEED's revenue.
VEED logo

VEED

4.5 Glassdoor

VEED is an AI-powered video creation platform that makes creating videos easy and accessible to everyone. It's where seriously good video generation meets simple editing. Finally, AI video worth posting.Millions of marketers and businesses around the world use our products to tell stories, create content, grow their audience, and more (hey, you might even know some of them!)We are backed by Sequoia, with a team of over 170 people around the world - and growing fast.

Founded in 2018
London, England, GBR
184 employees (65 in marketing)
89% recommend to a friend
80% CEO approval

Recent Ads

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$306.6K
Traffic Source Mix
Search
55.6%
Direct
40%
Referral
3.6%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~182

Marketing Team

Marketing Team Size
50 (27% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$35M
Last Raise
$35M
Series A, 4 years ago

Funding History

  • Feb 2022
    Series A • $35M

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