Responsibilities

• Develop and execute advertising and partnership strategies with industry associations, publications and media outlets.
• Contribute to the wider marketing strategy and take ownership of delivering key business outcomes.
• Manage the advertising and events budget.
• Own the end-to-end ideation, planning and execution of marketing events that build brand awareness and generate pipeline. This includes full lifecycle event management - from concept and strategy through to budgeting, messaging, contract negotiation, vendor management, site selection, agenda planning, logistics, on-site execution and post-event evaluation.
• Ensure events are integrated with omnichannel campaigns to drive awareness, enquiries and revenue, while coordinating closely with sales and marketing stakeholders.
• Identify the most effective marketing channels, value propositions and calls to action for target audiences.
• Ensure messaging aligns with the wider marketing strategy and supports integrated campaigns across events, webinars, email and social.
• Partner closely with Sales, Marketing and Product teams to plan campaigns, develop event concepts and deliver initiatives that support pipeline generation and product launches.
• Build and manage relationships with industry associations, partners, publications and event suppliers. Identify new partnership opportunities and oversee Simpro’s presence at relevant industry events, including speaking and sponsorship opportunities.
• Define, track and report on campaign and event performance, measuring ROI and identifying opportunities to optimise future initiatives.

Requirements

• 3+ years of experience owning and executing field marketing programs and events in B2B SaaS, software or technology companies. This includes hands-on responsibility for planning and delivering industry events and trade shows from concept through on-site execution and post-event follow-up.
• Strong project management and organisational skills with the ability to manage multiple events and campaigns simultaneously in a fast-paced environment.
• Strong analytical skills to assess campaign and event performance, manage budgets and optimise programs based on data.
• Proven ability to manage event logistics end-to-end, including vendor coordination, sponsorships, booth planning, on-site execution and post-event reporting.
• Strong communication and stakeholder management skills to collaborate with sales, marketing teams and external vendors.
• Experience working independently while progressing multiple priorities forward simultaneously.
• Creative thinking and problem-solving abilities to develop innovative marketing initiatives.
• Bachelor’s degree in Marketing, Business or a related field.
• Proficient in Google Suite, Salesforce, Asana and Looker.
• Willingness to travel and manage our presence at industry trade shows, conferences and partner events across the US and Canada.

Benefits

• A generous annual leave entitlement plus a personal leave entitlement
• Private Health Insurance
• Employee Assistance Programme (24/7 confidential support on relationships, bereavement, finances)
• Life Insurance
• Company pension scheme, with an uncapped 5% employer contribution
• Generous Parental Leave Program
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Talent Referral Programme – get rewarded for referring a friend to join our team!
• Cyclescheme, a salary sacrifice to treat yourself to a bike & equipment