Responsibilities

• Develop, implement and optimize field marketing strategies and programs that align with Centric Software’s business objectives, drive pipeline growth and increase customer engagement.
• Collaborate with Sales teams to align marketing initiatives with regional sales goals and priorities.
• Field Marketing tactics to drive prospects through the funnel:
• Design efficient marketing regional lead generation programs for all industries and countries (both inbound and outbound), measuring ROI and campaign effectiveness.
• Regularly deliver reports and use data insights to refine and optimize future initiatives.
• Plan and execute regional marketing tactics to generate meetings with our sales teams such as trade shows, conferences, webinars, seminars and customer-focused activities, overseeing all logistics, promotions, and post-event follow-ups.
• Build and nurture relationships with regional ecosystems to enhance Centric Software’s market presence and brand visibility.
• Manage the field marketing budget, ensuring resources are allocated efficiently to support business goals and maximize impact.
• Collaborate with cross-functional teams (including sales and marketing team members) to drive various initiatives to completion.

Requirements

• 3-5 years of experience in B2B SaaS marketing, with a focus on field marketing.
• Degree in Marketing (Business School or equivalent).
• Proven track record in planning and executing successful regional marketing programs.
• Strong ability to work both independently and collaboratively within cross-functional teams.
• Adaptable, with the ability to thrive in a fast-paced, changing environment.
• A proactive problem-solver with a solution-oriented mindset.
• Proficiency in marketing automation tools and CRM systems (e.g., Pardot, Salesforce).
• Strong collaboration skills, with the ability to work across international teams.
• Willingness to travel for events and activities.
• Experience managing vendor relationships and budgets.

Preferred

• Proficiency in additional languages (French or German) is a plus.