Responsibilities

• Develop and execute annual and regional marketing plans aligned with European business objectives, market opportunities, product launches, and revenue growth targets.
• Partner closely with the VP Europe, country leaders, sales teams, product management, and global marketing colleagues to identify regional priorities and translate commercial goals into actionable marketing programmes.
• Plan, create, and deliver integrated multi-channel marketing campaigns across digital and traditional channels, including email marketing, webinars, social media, content marketing, advertising, search marketing, public relations, and industry publications.
• Lead regional product and solution marketing initiatives, developing compelling value propositions, messaging, campaign assets, sales enablement materials, and customer-focused content that support lead generation and sales conversion.
• Adapt global marketing programmes, campaigns, and content to meet local market requirements, customer needs, cultural considerations, and language requirements across European territories.
• Manage the localisation and translation of marketing collateral, digital content, sales tools, and customer communications to ensure consistency of brand messaging and relevance to local audiences.
• Organise and manage industry exhibitions, trade shows, customer events, partner conferences, training sessions, webinars, and internal stakeholder meetings across Europe, ensuring a high-quality customer experience and measurable business outcomes.
• Develop and execute lead-generation and demand-generation programmes in collaboration with sales teams, supporting pipeline growth and customer acquisition objectives across key European markets.
• Manage regional marketing budgets, forecasts, and expenditure, ensuring activities are delivered efficiently and provide measurable return on investment.
• Monitor, analyse, and report on campaign performance using key marketing metrics including lead generation, conversion rates, customer engagement, website performance, and marketing ROI, providing recommendations for continuous improvement.

Requirements

• Proven experience implementing and executing marketing plans across multiple European markets.
• Excellent written and verbal English communication skills.
• Strong communication and stakeholder management abilities.
• Ability to manage multiple projects simultaneously and prioritise effectively.
• Proven ability to translate complex information into compelling marketing content.
• Strong relationship-building and cross-functional collaboration skills.
• Computer literate with experience using marketing and digital tools.
• Self-motivated with the ability to work independently and take initiative.
• Demonstrated ability to work effectively within a team environment.

Preferred

• Degree in Marketing or a related discipline.
• Experience within the security, entrance control, or related technology sectors.
• Additional European language skills, particularly Spanish or French.
• Experience in resource management and budget oversight.