Responsibilities

• Drive regional Payments marketing for priority growth areas and target customer segments, aligning to regional and global priorities.
• Build “growth plays” by market/segment (positioning, target lists, messaging, channel mix, and measurement), tailored to local market dynamics.
• Partner with product and coverage teams to define the value proposition, differentiation, and proof points for priority solutions.
• Lead integrated campaigns across the marketing funnel.
• Translate complex Payments solutions into compelling narratives, and creative assets (client stories, propositions, sales enablement, advising events, thought leadership).
• Drive always-on and activity across channels (owned, earned, paid where applicable)
• Serve as the marketing partner to Payments stakeholders across the region and Europe in particular, influencing priorities and ensuring marketing is tightly connected to commercial outcomes.
• Partner with Country, Industry, and Product teams to activate locally relevant plans while maintaining consistency with EMEA/global messaging.
• Lead agency and vendor relationships (as applicable), ensuring high quality, on-time delivery, and efficient budget use.
• Partner with global Commercial & Investment Bank Marketing teams as applicable for strategy and execution.

Requirements

• Significant B2B marketing experience, including product marketing and integrated campaign leadership.
• Fintech and Payments experience and understanding of payments solutions is essential with evidence of impact.
• Demonstrated ability to create and execute data-driven, insight-led marketing strategies tied to measurable outcomes.
• Strong understanding of the full marketing mix and full-funnel planning, including digital engagement.
• Proven experience partnering with senior stakeholders in complex, matrixed organizations; ability to influence without direct authority.
• Strong project management and execution discipline; ability to run multiple workstreams in parallel.
• Excellent communication skills, including executive-level storytelling and strong PowerPoint capability.
• AI understanding of practical application in marketing.
• Superior written, presentation and oral communication skills

Preferred

• Deep knowledge of the payments landscape (e.g., treasury/payment flows, liquidity, cross-border, commerce, working capital solutions).
• Experience with account-based marketing concepts and partnering with sales/coverage teams on priority accounts.
• Strong grasp of measurement frameworks and marketing performance analytics