Mail Ward

Email Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own email program strategy and execution with CRM-driven targeting and data-backed optimization.

  • Responsibilities: define email strategy, segmentation, automation workflows, performance analysis; manage CRM-based relationships; drive lead generation; collaborate on cross-functional digital marketing initiatives.
  • Requirements: strong grounding in marketing automation and CRM, data interpretation, project management, and clear communication; Klaviyo or similar email platform a plus.

Job Description

Responsibilities

  • Oversee email campaigns from strategy to execution, including segmentation, marketing automation workflows, and performance analysis.
  • Manage customer relationships using CRM systems to support lifecycle activities and targeting.
  • Generate qualified leads through email-driven demand and lead-ninning activities.
  • Collaborate with cross-functional teams to drive digital marketing initiatives.

Requirements

  • Proficiency in marketing automation and lead generation tools and techniques.
  • Strong understanding of CRM systems.
  • Expertise in marketing and digital marketing strategies.
  • Ability to interpret data and create actionable campaign insights.
  • Proven organizational and project management skills.
  • Excellent communication and leadership abilities.
  • Experience with email marketing platforms, preferably Klaviyo, is a plus.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Familiarity with email deliverability best practices is an advantage.

Preferred

  • Klaviyo experience