Own the execution and optimisation of email marketing programs, from calendar planning and campaigns to automation and data-driven performance, driving engagement and conversions while coordinating with teams and external partners.

• Responsibilities: Plan and manage the email marketing calendar aligned with business and category plans
• Responsibilities: Build and deliver engaging email campaigns, including briefing creative and written content
• Responsibilities: Test and optimise campaigns to improve open rates, click throughs and conversions
• Responsibilities: Analyse campaign performance and provide actionable insights
• Responsibilities: Develop and manage automated email journeys
• Responsibilities: Maintain and segment email databases to ensure accuracy and performance
• Responsibilities: Collaborate with marketing teams, branches and suppliers on campaigns
• Responsibilities: Support landing page creation and campaign delivery where required
• Responsibilities: Work with external agencies and stay up to date with email marketing best practice
• Responsibilities: Coordinating the recently implemented SMS marketing activities

Requirements

• Previous vocational experience creating and managing email marketing campaigns for business
• A strong understanding of email performance metrics and optimisation
• Confident analysing data and using insights to improve campaigns
• Practical knowledge of Adobe Express, Hubspot, Google Analytics
• Confident in segmenting database to create target campaigns
• Excellent communication skills both verbally and in writing including spelling, punctuation and grammar with a collaborative approach and strong stakeholder communication skills
• Highly organised, proactive and able to manage multiple projects and deadlines
• Exceptional attention to detail skills with the ability to work quickly and accurately to a high standard with a ‘right first time’ approach
• Proficient in Microsoft Office to an intermediate level including Word, Excel, PowerPoint, Outlook and happy to learn and embrace new software and technologies

Nice to have

• Adobe Express
• Hubspot
• Google Analytics (desirable)
• Strong stakeholder communication skills
• Right first time approach

Benefits

• Generous holiday allowance - increasing with service
• Free life assurance
• 5% of your salary employer contribution to the pension plan (subject to employee contributions)
• Stream - a money management app that gives you access to a percentage of your pay as you earn it
• Employee Assistance Programme - accessible to colleagues, partner/spouse and dependents
• Virtual GP service for yourself and any dependent children to be able to access unlimited medical advice when you need it
• Medicash, an optional funded scheme where you can claim money back for routine healthcare treatments
• Brewers Colleague discounts giving you huge savings on home improvements
• Discounts and rewards with selected partners - major high street brands, supermarkets etc
• Additional financial assistance such as Cycle to Work Scheme, Season Ticket Loans and Helping Hand Loan Scheme for times of crisis