Responsibilities

• Website & Trade Ownership: Take full accountability for our international sites. You will design, build, and execute comprehensive trade plans and trading calendars for each market, aligning with local seasonality, consumer priorities, and promotional cadences.
• Campaign Delivery: Plan, brief, and execute regional and global campaigns across our digital channels. You will collaborate with our global creative teams for assets and manage external agencies to ensure flawless, timely execution.
• User Experience Optimisation: Drive a continuous A/B testing roadmap supported by global digital teams. You will identify innovative initiatives to enhance usability, design, and functionality, ensuring an exceptional online shopping journey.
• Analysis & Reporting: Own the data. You will interrogate web analytics to understand customer behaviour, uncover targeting opportunities, and regularly report on performance metrics to guide future commercial decisions.
• Operations Oversight: Partner closely with global Supply, Logistics, and 3PL teams to ensure optimal stock cover across all SKUs and guarantee seamless order delivery to our international community.
• Team Leadership: Support, coach, and develop 1–2 Ecommerce Executives, fostering a supportive environment where they can learn and manage day-to-day site merchandising and trading activities.
• Cross-Functional Collaboration: Work closely with the UK D2C team and wider global functions (Marketing, Customer Service, and Supply Chain) to ensure a cohesive, efficient, and integrated online presence.