Ecommerce Manager (Maternity Cover) at Tala (We are Tala Ltd) | London, UK

Ecommerce Manager (Maternity Cover)

London, UK (Hybrid)

Salary Not AvailableManagerFull time

Posted 1 month ago

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Job Summary

ecommerce analytics drive across CRO, localization, and growth with a data-led approach that connects reporting, experiments, and market expansion.

Growth & analytics: own weekly/monthly reporting, dashboards and senior stakeholder insights.
CRO & localization: lead A/B testing and homepage localization for US/EU markets to lift conversions.
Technical collaboration: manage agencies for GA4 tagging, SEO, and backlog while steering international growth assessments.

Job Description

Responsibilities

Own weekly and monthly ecommerce reporting, including a Monday trade report and insights presentation for senior stakeholders
Monitor and analyse performance across key metrics: sessions, transactions, CVR, ATC rate, checkout abandonment, bounce rate, AOV, UPT, and new vs. returning customer split
Identify and act on conversion opportunities, with a particular focus on the sessions that browse but never add to cart, the gap between ATC and completed checkout and improving the one-to-two order conversion rate
Pull and interpret data from GA4 and Shopify to drive data-led decision making
Manage the development ticket pipeline, sprint planning and backlog in partnership with our development agency (Quickfire)
Own the A/B testing roadmap, running 3–4 tests per month - from hypothesis through to analysis, insights and iteration (agency: Hookflash)
Lead GA4 tagging and tracking implementations (agency: Hookflash)
Drive technical and content SEO implementations, including AI-assisted SEO initiatives (agency: Novos)
Lead international growth analysis, reviewing transactions and sessions by market to identify localisation opportunities
Implement homepage localisation for the US and EU markets