Ecommerce & Digital Marketing Manager

UK (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the end-to-end ecommerce engine—from trading strategy and site UX to international expansion and lifecycle marketing—driving revenue, conversion, and profitability through data-driven campaigns and personalisation.

  • Lead cross-functional execution of trading decisions, merchandising, and promos to hit revenue and AOV targets.
  • Own analytics and experimentation across SEO, PPC, email, and site UX to improve conversion and CLV.
  • Collaborate with logistics, design, and buying to scale international markets and ensure brand-aligned experiences.

Job Description

Responsibilities

  • Own and execute the ecommerce trading strategy to deliver revenue, conversion, and profitability targets.
  • Analyse sales data, customer behaviour, and market trends to identify growth opportunities.
  • Drive international expansion through platform optimisation and market-specific strategies.
  • Oversee daily site performance, ensuring seamless navigation, checkout, and mobile-first experiences.
  • Manage product launches, merchandising, and promotional campaigns across the site.
  • Analyse website UX/UI, optimise site design and improve customer journeys.
  • Execute digital campaigns (SEO, PPC, paid social, affiliates).
  • Build campaigns and segments on email marketing platform Klaviyo
  • Monitor campaign performance, ensuring traffic and conversion goals are achieved.
  • Implement personalisation and loyalty strategies to increase customer lifetime value.

Requirements

  • 4+ years of experience in ecommerce management, ideally within fashion.
  • Must have personal skill to carry out Google PPC, Meta, and TikTok Ads (we dont work with agencies)
  • SEO skills - Keyword, Page optimization, Link Building.
  • Strong knowledge of ecommerce platforms (Shopify Plus preferred)
  • Strong knowledge of Klaviyo Email Marketing Platform
  • Proven track record in driving online revenue growth and conversion optimisation.
  • Analytical mindset with expertise in Google Analytics, Shopify data dashboards, and reporting tools.
  • Experience managing digital marketing campaigns.
  • Excellent communication, organisation, and project management skills.

Preferred

    Benefits

    • Creative, collaborative, and ambitious working environment.
    • Staff discount & product allowance.
    • Hybrid working (4 Days onsite 1 Day Remote).
    • Opportunity to shape the digital future of a fast-growing fashion brand.
    SIMMI logo

    SIMMI

    3.6 Glassdoor

    SIMMI is inspired by the strong and powerful women we see everyday. we offer the hottest footwear trends at affordable prices for the global minded girls. we believe that we’re all a little bit of this and that and don’t think we should be categorised into one specific type.we are all brains, beauty, and bad ass. we consume the latest news and celeb gossip. getting our inspo from bloggers, celebs, friends, and from all platforms of social media, we are constantly motivated to create a new world revolved around these aspirational lifestyles. who runs the world? #SIMMIGIRLS

    Founded in 2006
    Loughton, England, GBR
    69 employees (16 in marketing)
    68% recommend to a friend

    Traffic Signals

    Monthly Visitors
    157.9K
    Monthly Google Ads Budget
    $6
    Traffic Source Mix
    Search
    44.6%
    Direct
    42.6%
    Referral
    5.7%
    Social
    5.7%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~71

    Marketing Team

    Marketing Team Size
    8 (12% of company)