Responsibilities

• Own the day-to-day relationship with our external PPC agency, ensuring campaigns are delivering KPIs.
• Review campaign performance, budgets, search terms and recommendations, challenging where appropriate and identifying opportunities for improvement.
• Brief the agency on new product launches, promotions and seasonal campaigns.
• Work collaboratively with the wider marketing team to ensure paid campaigns align with business priorities.
• Monitor campaign performance using Google Ads, GA4 and reporting dashboards.
• Support the planning and delivery of wider digital marketing campaigns across multiple channels.
• Manage product information, pricing, imagery and merchandising across our ecommerce websites.
• Create, optimise and maintain product listings using CMS platforms, PIM systems and Excel imports.
• Build and maintain landing pages, category pages and promotional content.
• Manage onsite navigation, search functionality, product placement and customer journeys.

Requirements

• At least 1 year's experience in an ecommerce or digital marketing role (ideally 3+ years).
• Experience managing or working closely with Google Ads/PPC campaigns.
• Confident interpreting PPC performance and managing relationships with external agencies or partners.
• Experience managing website content through a CMS.
• Good understanding of ecommerce, online trading and customer journeys.
• Knowledge of SEO best practice.
• Comfortable using Google Analytics (GA4) and reporting tools.
• Strong Excel skills.
• Excellent attention to detail.
• Commercially minded with a proactive approach to improving performance.
• Able to manage multiple priorities and work independently.

Preferred

• Experience managing multi-market or multi-account Google Ads campaigns.
• Experience with Performance Max, Shopping, Search and Demand Gen campaigns.
• Experience using Google Merchant Centre.

Benefits

• Your birthday off. Paid. Obviously.
• Paid volunteering days - give back to causes that matter to you
• Training and development built around where you want to go
• Free on-site parking with EV charging
• Employee Assistance Programme - support when you need it
• Regular social events - we know how to have fun!
• Furry friends: Well behaved fur friends that go woof may accompany you in our Cosy office.
• Buy up to an extra week’s annual leave if you want more sun. Plus, loyalty bonus - after 2 years you earn an extra day per year, up to 30 days total