Own end-to-end ecommerce campaigns across seasonal stories and brand launches, coordinating content with DTC and regional teams to maximize online sales.

• Responsibilities: Create engaging end-to-end online ecommerce brand campaigns to drive commerciality across seasonal product stories and key brand launches.
• Collaborate with the DTC team and regional Marketing teams to achieve an aligned content and communication strategy for ecommerce.
• Develop seasonal planning documents which include kick off briefs, strategy decks and license approval documents.
• Own the campaign calendar and align digital marketing efforts with trading plans, product launches and seasonal events.
• Brief and oversee the development of all creative digital assets (banners, landing pages, product copy).
• Monitor site performance and campaign impact using analytic tools and provide actionable insights and weekly reports.
• Closely monitoring and reporting on weekly and monthly performance and KPIs.
• Work with the regional translation teams to ensure copy is translated and content is relevant to the specific regions.
• Stay updated on market trends, competitor activities, and consumer behaviour.