Responsibilities

• Reporting directly into the CMO, responsible for both the strategy and execution of all performance marketing channels within the German market.
• Dotted lines into the VP's of marketing channels, specifically the PPC, CRM & Affiliates leads to drive forward best in market approach for customer acquisition and retention for the market.
• The position is a hands on role with no line management.
• Management of all Affiliate partnerships, building out localised offer and promotional calendars and balancing the account management of key existing partners with the recruitment of new publishers onto the program
• Ownership of the email calendar and email builds / send with support from the VP of CRM.
• Consistently find new marketing channels for growth with an initial focus on building out the German micro and customer influencer strategy for the business.
• Ownership of the markets SEO strategy, aligning with the relevant marketing, ecommerce and technology teams to ensure the sites volume of indexed pages and there rankings continue to improve.
• Support the wider Digital function in providing a solid understanding of the German customer for the sector, helping drive forward wider customer insights and behavioural trends to improve the overall business operations.
• Setup and distribute reporting around the performance of all marketing channels for the market, taking ownership of key actionable insights to drive forward the business.
• Manage project deliverables and deadlines to ensure that all agreed marketing project work for the market is delivered on time for the business.

Requirements

• Minimum 3 years’ experience within online retail.
• German fluency
• Strong technical proficiency across PPC, SEO, Affiliates and CRM
• Proficiency in AI basics is preferable
• Understanding of the German influencer space and how to operate on a low CAC model is preferable
• Strong analytical skillset and ability to manage large data sets

Preferred

• Proficiency in AI basics is preferable
• Understanding of the German influencer space and how to operate on a low CAC model is preferable