Responsibilities

• Build the strategic infrastructure brand partnerships needs to scale. Sponsorship valuation methodologies, sector frameworks, market intelligence, repeatable approaches the team can use across pitches, renewals, and new business.
• Develop sector views (e.g., automotive, financial services, tech, luxury) that explain how brands in each category think about sport and where the opportunities sit.
• Lead consulting mandates in sponsorship strategy, commercial model design, and brand portfolio strategy. Take engagements from scoping through to delivery, drawing on the same intellectual capital used internally.
• Win new consulting work in this space. Lead proposals, develop hypotheses & investment recommendations, and contribute to business development alongside the wider consulting practice.
• Work alongside the brand partnerships team on the most complex commercial questions, where outside-in perspective and analytical depth makes a real difference.
• Work with the data and insights team to build proper evidence around fan engagement, reach, and brand impact.
• Develop IMG's understanding of media and creative agencies and how they make decisions, both as a market-intelligence function and as input to consulting work. Contribute to broader Strategy & Growth projects when brand or sponsorship expertise is useful.
• This is a strategic role, not a sales role. Your job is to make brand partnerships a sharper, more strategically equipped business, and to lead the consulting work that comes out of that capability.

Requirements

• 8–12 years in sports sponsorship, brand strategy, or commercial strategy. Ideally a mix of advisory or consulting experience and operating experience on either the agency, brand, or rights-holder side.
• A genuine understanding of how brands think about sport. You can explain why a CMO would make investment decisions.
• Experience building sponsorship valuations, activation strategies, or commercial propositions for major sports properties or brands.
• Credibility with senior commercial people.
• Breadth across multiple sports, geographies, or brand categories. Deep expertise in one area is fine, but you need to be able to work across IMG's full portfolio.

Preferred

• MBA preferred.