Director, Planning at WPP Media | London, UK

WPP Media

Director, Planning

London, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own planning and buy-thinking across channels, turning strategy into client-ready briefs while leveraging Purchase Journey thinking and internal/external tools to understand the consumer, the business and opportunities.

Lead Planning to briefs using strategy inputs and Purchase Journey thinking
Build mid-senior client/agency relationships and own planning presentations
Oversee campaigns with quality output and data-informed problem solving

Job Description

Develop an advanced understanding of media channels, channel ecosystems and planning best practices.
Start to translate strategic approach into planning practices for specific client briefs and pitches.
Have an advanced understanding of Wavemaker’s Purchase Journey thinking and planning philosophy across all client work, including being an expert in internal tools, as well as external tools to build a deep understanding of the consumer, the client’s business and its specific opportunities.
Have an expert overview of the media market landscape, trends and start to build media owner relationships.
Oversee campaign management, ensuring quality control and output is of the highest standard.
Develop a skilled understanding of commercial practises and of the wider agency.
Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.
Own planning presentations including defining the inputs needed and working with the wider teams to compile work and meet deadlines.
Lead brainstorm and idea creation for campaigns
Start to independently problem solve, including integrating and questioning data and insights and find solutions based on knowledge and experience.

Comfortable presenting both direct from platform (OS, Architect etc) and developing a story from data but delivered outside of platform (Telmar etc).
Can confidently answer client questions and liaise with internal teams on best solutions to use.
Problem Solving – Skilled - Uses critical questioning and maintains a broad perspective when analyzing information to gain a deeper understanding of the problem and wider impact. Quickly generates appropriate solutions informed by previous experience. Understands how to resolve escalated issues and supports others to problem solve. Supports or leads troubleshooting communication for issues.
Stakeholder Relationships – Skilled - Has an expert knowledge of client and agency structures. Can identify key decision makers and understands their perspectives which is used to build relationships. Has strong knowledge of the client sector/industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges. Can easily suggest business solutions to match client/stakeholder needs and achieve objectives.
Effective Communication -Advanced- Leads the delivery of relevant and accurate information to drive maximum impact. Consistently delivers communications to influence and educate all levels of seniority, appropriately judging the demands of the situation. Creatively develops presentations and comms to help with the understanding/education of complex information. Guides others on the best practices and approaches for creating clear, concise and organized communication materials to convey plans in a user-friendly way.
Campaign Management – Advanced - Reviews the work of others to ensure accuracy and thoroughness objectives have been met; provides coaching on ways to improve work outputs. Applies best practice to campaign management and acts as the escalation point for issues. Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations. Oversees team members to discuss current projects, workload and activities prioritises resources accordingly. Improves workload management by supporting other in setting priorities and by postponing less relevant work.
Compelling Storytelling – Skilled - Applies big picture thinking in work and proactively leverages an understanding of the organization and key industry trends. Understand the different elements of responses. Designs differentiated communications (content focus, style, presentation etc) for various internal and external audiences.
Ideas Creation – Advanced - Lead new projects/activities that can create ideas to deliver effective solutions to clients business objectives. Ability to proactively generate ideas to provoke and deliver against broader business strategies. Coaches other to gain new insights and view opportunities from different perspectives. Championing an environment that fosters innovation by encouraging others to openly share and build on other’s new ideas, products and solutions
Comms Planning – Skilled - Applies knowledge of client, audience, channel, market and category to effectively deliver compelling multi-media plans. Translates learnings and trends to create marketing communication strategies that are effective with clear measurement. Application of purchase journey thinking and visualization of how the media plan works channels. Translation of strategic direction/platform/provocation into directional role for media, channel role and behaviour in channel. Identifies and recommends budget shifts as campaign is in-flight where appropriate.

Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Be Extraordinary, investing in our employees to inspire transformational creativity.
Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
We’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

WPPmedia.com