Responsibilities

• Driving operational effectiveness & efficiency: Ensuring that client teams are driving impact as much as observing hygiene best practices. We, as an agency, are interested in the quality over quantity of work - our approach to strategy and activation should reflect this mantra
• Designing sustainable ways of working that protect quality, pace, and team focus—so the pod consistently delivers client outcomes. Optimises for impact and quality of thinking, not activity volume.
• Challenging current industry “best practices” and constantly seeking new information, devising new solutions to solve client marketing challenges and working with departmental heads to implement learnings across service provisions
• An always-on approach to collaboration with the Tech and Product teams to solve repeatable challenges in a scalable manner - our approach as an agency requires significant proactivity here to aid results
• Responsible and accountable for the creation and delivery of media strategy across their client set - working with channel teams to concept ideas and execute
• Setting strategy and operational frameworks for your pod, enabling them to deliver on goals effectively and to the high standards expected of our agency
• Able to coordinate, combine and deliver multi-channel responses (across paid search, paid social, video and SEO) for clients that are both clear and cohesive in solving for a client goal - it is essential that media departments respond as one, not in silo
• Excellent understanding of paid media channels and how to deploy them based on client objectives - it is imperative that the Director, Paid Media is able to communicate the benefits of different channels and campaign types to their teams and clients together
• Supports new business through strategic input, credibility in pitches, and shaping the delivery approach (scope, outcomes, measurement, operating model).
• Own senior client relationships (Director to C-suite), positioning WeDiscover as a strategic partner and sustaining long-term partnerships.