Responsibilities

• Reporting to the Chief Marketing and Recruitment Officer, the Director of Marketing will lead the development and delivery of an integrated global marketing strategy focused on student recruitment, candidate engagement and brand impact.
• Working closely with colleagues across Marketing, Outreach, Recruitment and Admissions (MORA), Faculties and the Communications Division, the postholder will play a pivotal role in shaping how Imperial presents itself to prospective students and audiences worldwide.
• This is a highly visible leadership role within one of the world’s most internationally recognised universities.
• The successful candidate will lead talented teams across Campaigns, Digital and Creative Services and Faculty Marketing, helping to position Imperial as the destination of choice for exceptional students from across the UK and around the world.

Requirements

• The role combines strategic leadership with operational delivery.
• You will lead innovative, data-informed marketing activity across multiple channels and markets, championing digital innovation and candidate engagement while supporting Imperial’s work on global reputation and brand.
• Working collaboratively across the institution, you will be pivotal to Imperial’s ambition to deliver a seamless, welcoming and digitally enabled pre-enrolment journey, underpinned by insight, creativity and technological innovation.
• The Director of Marketing will be central to Imperial’s pre-enrolment digital transformation activity, including co-leadership of the strategic roadmap for Imperial 360, the university’s integrated CRM platform.
• The role therefore requires an individual who combines sophisticated marketing expertise with strong organisational leadership, stakeholder engagement skills and a genuine enthusiasm for innovation and continuous improvement.
• We are seeking an accomplished and collaborative marketing leader with substantial experience of developing and delivering international marketing strategies within complex organisations.
• You will bring strong expertise in brand, digital engagement, lead generation and audience insight, alongside the credibility and presence to influence at senior level across a globally respected institution.

Nice to have

• Experience within higher education or similarly complex international environments will be highly advantageous.

Benefits

• Benefit from a sector-leading salary and remuneration package (including 41 days’ annual leave and generous pension schemes).
• Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
• Interest-free season ticket loan schemes for travel.
• Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing.