Responsibilities

• lead a fully integrated MARC directorate to deliver a seamless, insight‑driven applicant journey from first engagement through to enrolment
• champion a digital, insight‑led approach to marketing, outreach and recruitment; oversee distinctive audience‑focused campaigns; and embed data, evaluation and segmentation at the heart of activity
• A unified communications approach will support effective internal engagement while enhancing CCCU’s external profile through media relations, reputation management, crisis communications and public affairs
• Governance, regulation and performance oversight are critical aspects of the role. The Director will oversee compliance with the UKVI, CMA, OfS and GDPR frameworks, ensure responsible recruitment practice, and oversee robust evaluation, reporting and risk management
• They will play an influential cross‑university role, working collaboratively with academic and professional services leaders to ensure MARC strategy informs—and is informed by—wider institutional priorities
• The Director will lead a high‑performing MARC directorate with clear priorities and measurable outcomes
• They will lead in preparing the institution for a future defined by flexible and personalised education; enabling flexible, modular study pathways, modernising admissions into an agile year‑round service; ensuring portfolio alignment with employer and learner demand, and strengthening CCCU’s proposition for adult learners, upskilling professionals and non‑traditional entrants

Requirements

• experienced senior leader with a strong track record across marketing and communications in higher education or a similarly complex environment
• Candidates will bring strategic insight, commercial literacy, digital fluency and inclusive, values‑led leadership

Preferred

• experience in or familiarity with Lifelong Learning Entitlement (LLE) context

Benefits

• membership of the Local Government Pension Scheme
• generous holiday entitlements
• training & development opportunities
• flexible working
• health and wellbeing support