Director, Integrated Marketing

London, UK (Unknown)

Salary Not AvailableDirector/Executive8+ years exp

Posted 6 weeks ago

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Job Summary

Own regional integrated marketing for a Lifestyle Fashion portfolio in EMEA, coordinating cross‑channel campaigns with licensees and partners to drive brand and commercial outcomes.

  • Growth orbits: digital, social, retail, influencer, experiential, PR, and paid media across regional partners.
  • Collaboration: align Brand, Commercial, Licensing, Creative, PR, Retail, Social, and BD to deliver culturally relevant initiatives.
  • Insight and optimization: monitor performance and trends to refine regional activations and inform global plans.

Job Description

Own and orchestrate regional integrated marketing for the Lifestyle Fashion portfolio in EMEA I region, aligning brand and commercial goals across multiple consumer touchpoints.

  • Lead multi‑channel campaigns across digital, social, retail, influencer, experiential, PR, and paid media with regional licensees and partners.
  • Coordinate cross‑functional planning with Brand, Commercial, Licensing, Creative, PR, Retail, Social, and Business Development to deliver culturally relevant initiatives.
  • Monitor performance, consumer insights, market trends, and competitor activity to optimize regional plans and inform future activations.
Authentic Brands Group LLC logo

Authentic Brands Group LLC

2.8 Glassdoor

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.For more information, visit corporate.authentic.com.***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Founded in 2010
New York, New York, USA
655 employees (223 in marketing)
44% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
302.8K
Traffic Source Mix
Search
38%
Direct
50.5%
Referral
6.5%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~655

Marketing Team

Marketing Team Size
184 (28% of company)

Funding

Total Funding
$1.6B
Last Raise
$500M
Undisclosed, 5 months ago

Funding History

  • Jan 2026
    Undisclosed
  • Jun 2023
    Private Equity • $500M
  • Aug 2019
    Private Equity • $875M

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