Responsibilities

• Own the growth P&L – Forecast and manage a multi-million-pound annual budget, optimising spend across all channels to deliver against ambitious revenue and CAC efficiency targets.
• Lead the growth organisation – Directly manage and develop a team of growth and marketing managers, fostering a culture of ownership, rigour, and high performance.
• Develop and execute the growth strategy – Define the strategic priorities for Weight Loss, making key decisions on channel mix, budget allocation, and market-specific campaigns.
• Scale new and existing channels – Oversee the day-to-day operations and scaling of all acquisition and retention channels within the region, from performance marketing, CRO, CRM, and lifecycle.
• Drive market expansion and localisation – Adapt global strategies for local market nuances, and develop the playbook for launching and scaling new products or entering new European countries.
• Partner cross-functionally – Work hand-in-hand with global leaders in product, brand, data, and commercial to ensure the needs of the UK and European markets are met.
• Serve as the regional expert – Act as the primary voice for the UK within the global organisation, reporting on performance, risks, and opportunities to the executive team.