Director, AI Content Strategy, Social and Influence at Arm | Cambridge, Cambridgeshire, UK | £123K/yr – £166K/yr

Arm

Director, AI Content Strategy, Social and Influence

Cambridge, Cambridgeshire, UK (Hybrid)

£123K/yr – £166K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own the translation of Arm's AI messaging into content strategy across audiences, channels, and campaigns, aligning with developers, partners, ecosystem, and investors.

Channel and distribution planning: map content to the right channels and audiences, coordinating with Campaigns, Social, and Media.
Content mix and formats: define the right types and structures to support each initiative and balance the campaign slate.
Social and influencer ecosystem: own monitoring, insights, and engagement with external voices to amplify messaging.

Job Description

Responsibilities

Translate AI Messaging into effective content strategy
Take core AI messaging from Corporate and Business Units and translate it into actionable content strategies, audience & content channel mapping
Ensure messaging is adapted appropriately for different audiences and use cases Maintain consistency across campaigns and always-on activity
Partner with Campaigns to define priority audiences and personas
Ensure content strategies are aligned to audience needs, behaviors, and channels Help refine how Arm speaks to developers, partners, ecosystem, and investors
Guide Content Approach and Mix
Define the right content types to support each initiative (e.g., short-form vs long-form, video vs written, technical vs narrative)
Recommend content structures that best communicate key messages Ensure a balanced and purposeful content mix across campaigns
Channel and Distribution Strategy
Recommend the most effective channels for each audience and content type Partner with Campaigns, Social, and Media teams to align distribution plans with content strategy

Arm

4.4 Glassdoor

Arm’s foundational technology is defining the future of computing. A future built by the greatest technology ecosystem in the world. A future built on Arm.Arm is everywhere technology matters. Technology matters everywhere.Together, we’ll power every technology revolution moving forward, including cloud computing, automotive and autonomous systems, IoT, the metaverse, and beyond.Changing the world. Again. On Arm.

Founded in 1990

Cambridge, England, GBR

11K employees (609 in marketing)

www.Arm.com

87% recommend to a friend

88% CEO approval