Responsibilities

• Translate AI Messaging into effective content strategy
• Take core AI messaging from Corporate and Business Units and translate it into actionable content strategies, audience & content channel mapping
• Ensure messaging is adapted appropriately for different audiences and use cases Maintain consistency across campaigns and always-on activity
• Partner with Campaigns to define priority audiences and personas
• Ensure content strategies are aligned to audience needs, behaviors, and channels Help refine how Arm speaks to developers, partners, ecosystem, and investors
• Guide Content Approach and Mix
• Define the right content types to support each initiative (e.g., short-form vs long-form, video vs written, technical vs narrative)
• Recommend content structures that best communicate key messages Ensure a balanced and purposeful content mix across campaigns
• Channel and Distribution Strategy
• Recommend the most effective channels for each audience and content type Partner with Campaigns, Social, and Media teams to align distribution plans with content strategy