DAC Group UK Operations Limited

Digital Media Specialist

London, UK (Unknown)

Salary Not AvailableMid Level2+ years exp

Posted 4 weeks ago

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Job Summary

Own paid media execution end to end across search and display, with ongoing optimization, reporting, and cross‑team coordination to meet client KPIs.

  • Own paid search and display campaigns from setup to optimization across Google Ads, Bing, YouTube, and social platforms.
  • Provide weekly/monthly performance reports and actionable insights for channel mix and budget efficiency.
  • Coordinate with internal and external partners, maintain QA, and ensure proper conversion tagging and analytics integration.

Job Description

Responsibilities
  • Become an expert in biddable paid media.
  • Produce weekly/monthly reports, covering all paid media channels & performance data.
  • Work collaboratively, coordinate and communicate with internal and external partners.
  • Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
  • Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.
  • Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
  • Conduct keyword, placement & market research to make additions to new and existing campaigns.
  • Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics.
  • Perform QA on campaign set-up and post-campaign launch.
  • Learn to traffic campaigns through CM360 and deepen GA insights to optimize spend and outcomes.
Requirements
  • 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
  • Involvement in leading client relationship, contributing to strategy, and client presentations.
  • Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
  • Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
  • Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.
  • Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
  • Accurately track and maintain budgets across campaigns and on multiple search engines.
  • Provide traffic and cost estimates.
  • Create campaigns that encompass multiple locations / geos and lines of business.
  • Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
  • Provide in-depth optimization suggestions based on account performance.
  • Perform ad copy testing.
  • Perform testing against various ad extensions.
  • In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
  • Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.
  • Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.
Nice to Have
Benefits
  • Professional Growth: work and train with the Best Team in Performance Marketing (PMA awards, 2024)
  • Collaborative Culture: Be part of a global organization that values enthusiasm, execution, curiosity, and courage.
  • A supportive, collaborative, and dynamic work environment with a strong team culture.
  • Twice-yearly social events conceived and planned collaboratively by the team.
  • Competitive Benefits:
  • Competitive salary and comprehensive private health insurance.
  • 25 days of annual leave, wellness initiatives and parental leave.
  • Pension scheme.
  • Opportunities for continued learning and professional development.

Marketing Team

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