Digital Marketing Specialist at t2 group | England, UK

t2 group

Digital Marketing Specialist

England, UK (Remote)

Salary Not AvailableMid Level2+ years expContract

Posted 3 weeks ago

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Job Summary

Own the social and paid media engine across multiple platforms, driving content creation, copy, and audience targeting while turning analytics into iterative campaign optimizations.

Social strategy ownership across LinkedIn, Facebook, Instagram and YouTube.
Content planning, production, scheduling and cross‑team collaboration for a branded customer journey.
Paid media planning, execution, testing, budgets and performance reporting across Google, LinkedIn and Meta.

Job Description

Responsibilities

Develop and deliver engaging social media strategies across LinkedIn, Facebook, Instagram and YouTube.
Plan, create and schedule high-quality content that aligns with brand guidelines and marketing objectives.
Manage social media campaigns from concept through to delivery and post-campaign analysis.
Work closely with the design team to create engaging digital assets and optimise the customer journey.
Write compelling marketing copy for blogs, website content, email campaigns, award submissions and other marketing materials.
Stay up to date with social media trends, platform updates and best practice to maximise performance.
Plan, manage and optimise paid campaigns across Google Ads, LinkedIn Ads and Meta Ads.
Conduct audience research, keyword research and competitor analysis to inform campaign strategy.
Create engaging ad copy and work with the wider team to optimise landing pages for improved conversion.
Monitor campaign performance, carrying out A/B testing and implementing ongoing improvements to maximise ROI.

Requirements

Minimum of two years' experience in digital marketing, PPC or social media marketing.
Hands-on experience managing Google Ads, LinkedIn Ads and Meta Ads campaigns.
Experience using HubSpot, Snov.io or a similar marketing automation platform.
Strong understanding of SEO, website optimisation and lead generation.
Experience planning and delivering successful email marketing campaigns.
Confident analysing marketing data and translating insights into actionable recommendations.
Proven track record of delivering measurable improvements across digital marketing campaigns.
Strong copywriting skills with experience producing engaging content across multiple channels.
Experience conducting competitor and market research.
Excellent organisational skills with the ability to manage multiple projects and priorities.

Preferred

Degree in Marketing, Business, Communications or a related subject is desirable but not essential.
Passion for digital marketing and a genuine desire to continually develop your skills.
Strong understanding of digital marketing principles and customer journeys.
Excellent written and verbal communication skills.
Analytical mindset with strong problem-solving ability.
Self-motivated and able to work independently while collaborating effectively within a team.
Adaptable and comfortable working in a fast-paced environment.

Benefits

Laptop and mobile phone provided
25 days annual leave + bank holidays (increasing with length of service)
Christmas & New Year shutdown period
Pension scheme
Specsavers scheme
Access to 1000\'s of student discounts inc. Unidays, Student Beans and TOTUM
£1,500 employee referral bonus scheme
Enhanced sick pay & maternity reward vouchers
Employee well-being and assistance programme
Your Birthday off

t2 group

t2 group are the leading provider of Health and Social Care Apprenticeships and Management Apprenticeships in England.With over 25 years of experience, we design and deliver programmes that build organisational capability and drive measurable improvements in performance.Our mission is simply to 'close the gap between performance and potential' and our brand promise is to 'get you where you want to be'.We aim to reduce unemployment and drive economic prosperity by helping businesses innovate, grow and prosper through our training and coaching solutions.We provide the widest range of Care Apprenticeships, Healthcare Apprenticeships and high-quality Leadership and Management Apprenticeships across the UK. All of our Apprenticeships are delivered on a one to one basis in the workplace or virtually through video conferencing and online learning by our team of expert tutors and coaches.All our Management Apprenticeships lead to accredited management training and qualifications through the ILM.Throughout everything we do, we aim to provide very high standards in a positive, safe and supportive culture that aspires to excellence and raises expectations through a clear and realistic strategy for planning and developing our learning programmes.As such we will:•Set demanding targets throughout the organisation•Promote and implement national and local priorities and initiatives that are relevant to learners, employers and local communities•Consistently use and act on feedback from learners, employers, local Government and national Government priorities to plan and review our learning•Ensure we make the best use of resources to support and improve our learning programmesTo this end, we have set up the t2 group structure to directly respond to the needs of Government.Our divisions aim to create the right conditions for businesses to succeed, removing barriers that are preventing them from performing to their full potential.

Founded in 1996

Cardiff, Wales, GBR

296 employees (11 in marketing)

www.t2group.co.uk