Digital Marketing Specialist

Leatherhead, Surrey, UK (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive Sunswap’s digital marketing to accelerate lead generation and brand reach, owning campaigns, site performance, and automation across paid, SEO, email, and social channels.

  • Own multi-channel paid campaigns (Google Ads, LinkedIn, Twitter) to nurture awareness and inbound leads.
  • Lead website optimization and content updates, including A/B testing and UX improvements for lead capture.
  • Scale automation and data workflows to improve team efficiency and enable ABM support for sales.

Job Description

  • Be key to helping Sunswap ‘own’ the sustainable transport refrigeration space across digital spaces.
  • Develop and execute paid advertising campaigns on Google Ads, LinkedIn, Twitter, and other relevant platforms for awareness and lead generation
  • Manage and update the Sunswap website, be responsible for edits from across the team and ensure its performance.
  • Maintain and scale agentic workflow automations to improve team efficiency
  • Support sales with ABM strategies
  • Manage commercial team data access and enrichment
  • Manage SEO initiatives to improve organic search rankings and drive targeted traffic to the website
  • Continuously run and optimise the website for lead capture and conversions through A/B testing, landing page optimization, and user experience improvements
  • Create engaging social media content and implement strategies to grow our online community and engagement
  • Manage email marketing programs, including list segmentation, campaign creation, and automation
  • Analyse performance data to optimise budgets, campaigns, and overall digital marketing ROI
  • Stay up-to-date with the latest digital marketing trends and identify new opportunities to extend our online reach
  • Monitor online for Sunswap brand – across social media and other platforms
Sunswap logo

Sunswap

4.9 Glassdoor

Sunswap offer a zero-emission, cost-effective and smart alternative to diesel transport refrigeration with energy prediction, use of adaptive battery capacity and solar power.

Founded in 2020
Leatherhead, England, GBR
96 employees (2 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
4.1K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
49.8%
Direct
34.2%
Referral
10.2%
Social
4%
Paid
1.4%

Headcount Trend

Current headcount: ~95

Marketing Team

Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$33.7M
Last Raise
$22.8M
Series Unknown, 2 years ago

Funding History

  • Aug 2024
    Series Unknown • $22.8M
  • Jun 2023
    Convertible Note • $5M
  • Mar 2022
    Series A • $5.2M

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