Digital marketing specialist

Farnham, Bracknell Forest, UK (Hybrid)

£35K/yr – £40K/yrMid Level2+ years expPart time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel paid media execution and content support, with precise ownership of Google Ads and Shopping, Meta and LinkedIn campaigns, plus conversion tracking and data-clean validation across GA4/GTM/Ads.

  • Campaign Operations: Build, optimise, and report on Google Ads, Shopping, Meta, and LinkedIn efforts to improve CPL and ROAS.
  • Measurement & Tracking: Validate conversions, fix data layer issues, and maintain consent-mode accuracy across analytics stack.

Job Description

Responsibilities
  • Building and optimising Google Ads search and shopping campaigns
  • Managing Google Shopping feeds, campaign setups and troubleshooting Merchant Centre issues
  • Creating Meta ads and LinkedIn campaigns (audiences, copy, creative briefs, testing frameworks)
  • Continually reviewing data, refining targeting and improving CPL/ROAS
  • Writing ad copy, hooks and variations for testing
  • Brainstorming and planning content ideas that support client campaigns
  • Keyword research, content audits and competitor analysis
  • Researching, writing or editing blogs and landing pages with SEO and UX in mind
  • Improving metadata, structure, internal linking and basic schema
  • Setting up and validating conversions and events in GA4, Google Tag Manager and Google Ads
Requirements
  • Experienced (2+ years) in digital marketing across paid media, content and analytics
  • Strong hands-on experience building, managing and optimising Google Ads, Google Shopping and Meta ad campaigns
  • Excellent copywriting skills, with the ability to create clear, compelling content for ads, websites and social media
  • Experience working with website platforms such as Shopify, WordPress, Squarespace or Webflow
  • Ability to work independently, taking ownership of client deliverables
  • Willingness to contribute across different areas of the agency when needed
Preferred
  • Experience with CRM platforms and lead-generation funnels
  • Understanding of HTML/CSS basics
  • Experience creating social media graphics and editing short-form video content
Benefits
  • Flexible hours
  • Hybrid working (Farnham + home)
  • Part-time consideration
Roar PR and Marketing logo

Roar PR and Marketing

We know marketing. Strategies that grow brands and make noise.Our team of digital experts helps Sports, Retail, Luxury, and Agency clients succeed across SEO, Paid Media, Social, Podcasts, Lead Generation, and Web. We help brands roar.

Founded in 2021
Farnham, England, GBR
3 employees (2 in marketing)

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
1 (33% of company)
Marketing Roles Posted (Last 30 Days)
1