Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals, focusing on B2B marketing initiatives.
• Manage and optimise paid advertising campaigns using relevant platforms to maximise ROI and reach target audiences effectively.
• Enhance website performance through SEO best practices, keyword research, and content optimisation on platforms such as WordPress.
• Create compelling copy for digital content including social media posts, email campaigns, blogs, and landing pages to boost engagement.
• Oversee social media management by scheduling posts, monitoring interactions, and analysing engagement metrics to refine strategies.
• Utilize analytics tools like Google Analytics and Microsoft Excel to track campaign performance, generate reports, and derive actionable insights.
• Coordinate project timelines using project management tools to ensure timely delivery of marketing initiatives while maintaining high-quality standards.
• Design visual content using Adobe Photoshop to support marketing materials and social media campaigns.
• Lead team collaborations by providing guidance on marketing best practices, ensuring organisational alignment across campaigns.
• Conduct market analysis to identify trends, competitor activities, and new opportunities for growth within the B2C sector.

Requirements

• Strong management skills with the ability to oversee multiple projects simultaneously while maintaining attention to detail.
• Expertise in SEO techniques and strategies to improve organic search rankings and visibility.
• Proficiency in project management tools for planning, executing, and monitoring campaigns effectively.
• Advanced knowledge of Adobe Photoshop for creating engaging visual content that captures audience attention.
• Experience working with WordPress for website updates, content management, and optimisation tasks.
• Proven ability to run successful Google Ads campaigns with a focus on B2C audiences.
• Excellent analysis skills utilising tools like Google Analytics and Microsoft Excel to interpret data accurately.
• Skilled copywriter capable of crafting persuasive messaging tailored for various digital platforms.
• Hands-on experience managing social media accounts across multiple channels to build brand awareness.
• Strong proficiency in Microsoft Office Suite including WordPress, PowerPoint, Excel, and Outlook for daily operations.

Benefits

• Casual dress
• Flexible schedule
• Free parking
• On-site parking
• Work from home