Responsibilities

• Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation
• Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue
• Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live, and know exactly why each lever is set the way it is
• Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance
• Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch
• Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets
• Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately
• Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience
• Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting
• Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential)

Requirements

• 5+ years in digital marketing with a focus on performance marketing, ideally in a B2B and/or agency environment
• A proven track record of building, running, and optimising successful campaigns across multiple channels
• Essential hands-on experience with Apollo (prospecting, enrichment, outbound lead gen)
• Essential hands-on experience with SEMrush (keyword research, competitor analysis, SEO)
• Hands-on experience setting up and managing Google Ads, Meta Ads Manager, and LinkedIn Ads from scratch
• Strong copywriting skills and the ability to research and select high-performing keywords
• Experience managing CRM, email automation, and lead nurture workflows
• Strong analytical skills and confidence with tools like Google Analytics / GA4, Adobe Analytics, or similar
• Solid understanding of A/B testing, conversion tracking, and optimisation tools and methods
• Excellent communication skills, able to present complex data and ideas clearly and turn them into action
• Strong project management skills, comfortable juggling multiple priorities and deadlines in a fast-paced environment

Preferred

• Proactive - you spot the opportunity and act on it before you’re asked
• Dynamic - you move fast, adapt, and thrive when things change
• Full of ideas - you bring genuine creativity and a constant stream of things worth testing
• Deeply knowledgeable - you understand the why behind every channel, metric, and tactic, not just the how
• Self-starting and accountable - you own outcomes and don’t need chasing