Responsibilities

• Building and optimising Google Ads search and shopping campaigns
• Managing Google Shopping feeds, campaign setups and troubleshooting Merchant Centre issues
• Creating Meta ads and LinkedIn campaigns (audiences, copy, creative briefs, testing frameworks)
• Continually reviewing data, refining targeting and improving CPL/ROAS
• Writing ad copy, hooks and variations for testing
• Brainstorming and planning content ideas that support client campaigns
• Keyword research, content audits and competitor analysis
• Researching, writing or editing blogs and landing pages with SEO and UX in mind
• Improving metadata, structure, internal linking and basic schema
• Setting up and validating conversions and events in Google Tag Manager, GA4 and Google Ads

Requirements

• 2+ years in digital marketing across paid media, content and analytics
• Experienced and comfortable taking ownership of their work and delivering high-quality results with minimal supervision
• Strong hands-on experience building, managing and optimising Google Ads, Google Shopping and Meta ad campaigns
• Excellent copywriting skills, with the ability to create clear, compelling content for ads, websites and social media
• Experience working with website platforms such as Shopify, WordPress, Squarespace or Webflow
• Confidence working independently, making informed decisions and taking ownership of client deliverables