Responsibilities

• Partner with Business Units to improve digital marketing performance across the full marketing mix, with a particular focus on CRM channels including email, SMS and push notifications.
• Support the integration of CRM activity with wider digital channels such as SEO, paid media, social and affiliates to help drive qualified website traffic.
• Analyse campaign, channel and customer performance to identify opportunities that improve engagement, customer experience and return on marketing investment.
• Guide Business Units on CRM strategy, customer audiences, segmentation and personalisation so campaigns are more relevant and effective.
• Work with agencies and partners to challenge performance, troubleshoot issues and encourage stronger delivery across marketing activity.
• Encourage marketing tests and experiments that help teams learn what works, improve engagement and support commercial growth.
• Share industry trends, emerging best practice and opportunities in AI and automation to build digital marketing capability across the Group.

Requirements

• Experience working in digital marketing, with a strong understanding of CRM channels such as email, SMS and push notifications, and how they work alongside other marketing activities.
• Experience using customer data to create targeted and personalised marketing campaigns that drive customer engagement and deliver results.
• Strong analytical skills, with the ability to review marketing performance, identify opportunities and turn insights into practical recommendations.
• A good understanding of customer journeys and how different marketing channels work together to create a seamless customer experience.
• Strong communication and stakeholder management skills, with the confidence to influence decisions, provide expert advice and present ideas to a range of audiences.
• A commercial mindset, with the ability to balance priorities, solve problems and focus on activities that deliver the greatest impact.
• A passion for innovation and continuous improvement, with an interest in new technologies, AI and automation, and how they can enhance marketing performance.

Benefits

• Competitive salary and bonus scheme
• Exclusive discounts – enjoy savings across our iconic brands
• Holiday entitlement
• Hybrid working model
• Refer-a-friend scheme
• Learning and development opportunities – grow your skills with tailored programmes
• Mental health and wellbeing support
• Life assurance
• Interest-free loans