Responsibilities

• Plan and implement a cohesive marketing and social media strategy aligned to M+H’s commercial objectives
• Maintain a consistent brand voice and style across all channels and marketing activities
• Manage and enforce brand guidelines, and adhere to those of partners and clients
• Keep up to speed with developments in social media and digital marketing, and apply best practice proactively
• Manage all social media accounts: LinkedIn, Instagram, Facebook, Bluesky, YouTube and TikTok
• Create, schedule and publish content plans across all channels, including graphics and short-form video
• Design social media posts/graphics using Canva (or equivalent) and edit/create short video clips from footage recorded at this year’s events
• Monitor mentions and reposts/shares where relevant; engage with audiences in a timely manner
• Drive entries to the M+H Awards through targeted content campaigns, quotes from previous winners, and sponsorship promotion
• Drive M+H Show attendance and exhibitor/sponsorship acquisition through scheduled content and campaigns

Requirements

• Proven digital marketing experience with a demonstrable track record of growing online audiences and driving commercial outcomes
• Copywriting experience, with the ability to adapt messaging for different audiences and channels
• Strong working knowledge of social media platforms including LinkedIn, Instagram, Facebook, Bluesky, YouTube and TikTok
• Hands-on experience of email marketing and web content updates
• Experience of planning, implementing and managing paid digital advertising (Google Ads, Facebook, LinkedIn)
• Solid knowledge of Google Analytics and Google Tag Manager
• Experience with social media scheduling and content planning tools (e.g. Loomly or similar)
• Proficient in design and video editing software: Adobe Creative Suite and/or Canva
• Understanding of GDPR and its implications for marketing and audience data management
• Experience of reporting on marketing campaign performance against KPIs

Preferred

• Experience of marketing B2B events
• Experience with WordPress and Mailchimp
• Experience with Gleanin or similar social-sharing/advocacy platforms
• Familiarity with event registration systems
• Knowledge of the museums, galleries and heritage sector

Benefits

• 3% pension contribution. 25 days holiday (pro rata), plus bank holidays. Flexible working. Friendly, small team.