Own and execute a full SEO program for a local services business, balancing traditional on page and technical SEO with AI driven discovery and local ranking using WordPress, GSC, and content tooling.

• Responsibilities: Own and execute the full SEO strategy — on-page, local, and technical
• Responsibilities: Optimise HomeRewire's presence across AI search platforms including ChatGPT, Claude, Google AI Overviews, and Perplexity
• Responsibilities: Stay ahead of changes in how search engines and LLMs surface and recommend local businesses
• Responsibilities: Conduct keyword research, competitor analysis, and rank tracking using SEMrush or Ahrefs
• Responsibilities: Manage and optimise Google Search Console and Google Business Profile
• Responsibilities: Make edits, updates, and improvements directly on our WordPress website
• Responsibilities: Manage plugins, page builders, hosting configuration, DNS basics, and site performance
• Responsibilities: Ensure all pages are optimised for search, usability, and conversion
• Responsibilities: Identify and resolve technical SEO issues independently
• Responsibilities: Use AI tools to research, write, and publish regular blog content that ranks

• Requirements: Local to Glasgow — this role requires weekly in-person attendance
• Requirements: Proven experience in SEO including on-page, local, and technical
• Requirements: Up to speed on AI SEO — understanding how LLMs rank, recommend, and surface businesses
• Requirements: Confident managing and editing a WordPress website including backend, plugins, and basic hosting/DNS
• Requirements: Daily user of AI tools such as ChatGPT and Claude for content creation and workflow
• Requirements: Proficient in Google Search Console, Google Analytics 4, and Google Business Profile
• Requirements: Experienced with SEMrush or Ahrefs for research, tracking, and competitive analysis
• Requirements: Results-driven and comfortable being measured on performance metrics
• Requirements: Experience with WordPress management and backend
• Requirements: Experience: Digital marketing: 1 year (required)

• Nice-to-have: Experience with Yoast SEO or Rank Math
• Nice-to-have: Familiarity with content scheduling tools such as Buffer, Hootsuite, or WordPress native scheduling
• Nice-to-have: Basic graphic design ability in Canva
• Nice-to-have: Experience with caching and performance plugins such as WP Rocket
• Nice-to-have: Background in trades, home services, or local services marketing

• Benefits: Performance bonus, 4-day working week, flexible working, free on-site parking, and a genuinely autonomous role where your results are recognised and rewarded.
• Benefits: Company pension
• Benefits: Flexible schedule
• Benefits: Flexitime
• Benefits: Private medical insurance
• Benefits: Work from home