Responsibilities

• Coordinating the day-to-day management and continuous improvement of website content, user journeys and digital experiences across the Group.
• Supporting website performance, SEO, accessibility, content quality and conversion optimisation.
• Managing the operational delivery of paid advertising campaigns, ensuring accurate campaign setup, tracking, audience targeting and reporting.
• Supporting marketing automation, CRM workflows, communication journeys and lead nurturing activity.
• Monitoring digital performance across websites, advertising, email communications and recruitment campaigns, using data to identify opportunities for improvement.
• Maintaining reporting dashboards and translating performance data into actionable recommendations.
• Supporting data quality, consent management, audience segmentation and digital compliance requirements.
• Working with colleagues, suppliers and technical teams to improve systems, resolve issues and optimise digital processes.
• Creating guidance, workflows and best-practice documentation to support effective use of marketing systems and tools.
• Providing day-to-day support and guidance to Digital Marketing Officers, helping ensure consistency and quality across digital marketing activity.