Responsibilities

• Help Change Childhoods Through Digital Marketing We're looking for a Digital Marketing Officer to support the delivery of paid digital campaigns that help Barnardo's reach new supporters and customers and grow our supporter base.
• Working as part of our Digital (Acquisition & Loyalty) team, you'll help plan, deliver and optimise digital marketing activity across paid social, PPC, display and email. You'll support campaign delivery from briefing through to reporting, using data and insight to inform decision-making and continuous improvement.
• This role works closely with colleagues across marketing, digital, fundraising, data and content teams, as well as with external agencies, to ensure activity aligns with wider organisational priorities and delivers against agreed targets.
• The role is hybrid with travel required to quarterly meetings in London Hubs.

Requirements

• Experience in planning, delivering and optimising paid social campaigns
• Experience in using Google Analytics and paid social platforms to extract and analyse data and report on marketing performance
• Campaign building and digital analytical skills
• Experience implementing tracking for paid social campaigns and working with relevant ad platform functionality

Benefits

• Flexible and hybrid working
• A supportive and collaborative culture
• Opportunities for professional development
• A role where your work has a direct impact on children and young people
• Competitive benefits package