Responsibilities

• Manage the day-to-day performance of the Bella di Notte website, including product launches, promotional activity, seasonal campaigns and digital trading plans.
• Monitor and improve online sales performance, conversion rate, website merchandising and the overall online customer experience.
• Lead digital marketing activity across paid media, SEO and other customer acquisition channels.
• Act as the main marketing contact for digital agency partners, making sure activity is focused, well-managed and delivering against agreed KPIs.
• Support the development of CRM activity, including email and SMS marketing, customer lifecycle activity and retention programmes.
• Own regular marketing performance reporting, using data to identify insights, opportunities and clear recommendations.
• Track key measures including revenue, ROAS, conversion rate, new customer contribution and customer engagement.
• Line manage and support the Digital Marketing Assistant and E-commerce Marketing Assistant, providing coaching, direction and regular feedback.
• Work collaboratively with internal teams and external partners to improve planning, communication and delivery.

Requirements

• Experience in digital marketing, e-commerce or digital trading
• A strong understanding of paid media, SEO and customer acquisition
• Experience using performance data to make recommendations and improve results
• Experience working with external agencies or suppliers
• A commercial mindset and a clear focus on performance
• Strong organisation, project management, communication and stakeholder management skills
• Experience in retail, e-commerce or direct-to-consumer businesses would be helpful, as would experience with Shopify or similar e-commerce platforms, CRM activity, marketing reporting tools or developing team members

Preferred

• Experience with Shopify or similar e-commerce platforms
• CRM activity
• marketing reporting tools or developing team members
• Retail, e-commerce or direct-to-consumer experience would be helpful

Benefits

• 33 days holiday per annum (including bank holidays)
• access to our life insurance and pension schemes
• access to employee discount programs
• assistance programs
• exclusive WCF perks (from discounted pet food to glamping holidays)