Responsibilities

• Develop and deliver the UK digital marketing and omnichannel strategy, aligning customer engagement activities with brand, commercial and business objectives.
• Design, execute and optimise integrated digital campaigns to support product launches, brand growth, customer education and healthcare professional engagement.
• Build and enhance personalised customer journeys across digital and field-based channels, leveraging CRM, marketing automation, segmentation and customer insights.
• Identify and implement innovative digital and AI-enabled solutions to expand reach, increase engagement and improve the customer experience.
• Manage and optimise a range of digital channels and platforms, including websites, email marketing, webinars, digital advertising and compliant social media activity.
• Own the development and maintenance of promotional and non-promotional digital platforms, ensuring content remains compliant, current, user-focused and SEO optimised.
• Create and deliver engaging digital content and assets, including videos, animations, landing pages and interactive educational materials.
• Monitor, analyse and report on campaign and channel performance, using data, analytics and social listening insights to drive continuous improvement and maximise ROI.
• Develop, implement and continuously optimise patient-facing digital platforms, ensuring they are aligned to patient needs, deliver intuitive user experience, remain relevant and support education.
• Develop dashboards and performance reports that provide clear, actionable insights for key stakeholders.

Requirements

• Bachelor's degree (or equivalent) in Marketing, Digital Marketing, Business, Life Sciences, Science, Pharmacy or a related discipline.
• Professional marketing qualification and/or ABPI qualification & knowledge desirable.
• Proven experience managing digital marketing programmes within a regulated industry, ideally pharmaceuticals, healthcare or life sciences.
• Strong understanding of omnichannel customer engagement and personalised customer journey development.
• Experience working with CRM systems, marketing automation platforms and customer engagement technologies.
• Knowledge of website management, content management systems (CMS), SEO and digital content optimisation.
• Experience delivering digital marketing campaigns across channels including email, digital advertising, websites and webinars.
• Strong analytical skills with experience using digital analytics and reporting tools to generate actionable insights and measure campaign effectiveness.
• Experience supporting product launches and delivering integrated customer engagement programmes.
• Understanding of paid media, digital advertising and customer acquisition strategies.

Benefits

• Competitive reward package, including:
• 25 days holiday + 8 bank holidays
• Private Health Insurance for employee and family members
• Pension contribution: 10% company + 5% employee (auto-enrolled from day one)
• Hybrid Working
• Cycle to Work Scheme
• Engaging employee experience to come together as a community: in-office events, shared learning and much more!