Digital Marketing Manager at Storm Publishing | UK | £40K/yr – £45K/yr

Storm Publishing

Digital Marketing Manager

UK (Hybrid)

£40K/yr – £45K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own paid media, creative planning, and AI-enabled optimization to reach more readers, while building a small team and owning ROI across ads, email, organic social, and partnerships.

Growth Engine ownership: Paid across Meta and Amazon with testing and ROI targets.
Team and process: Mentoring a Marketing Assistant and driving efficiency with automation.
Cross-channel impact: Email, organic social, and partnerships to lift reader reach and sales.

Job Description

Create and run our paid advertising across Meta and Amazon, meeting ROI targets and continually testing and optimising.
Build marketing plans and campaigns for every release, including titles beyond our core digital programme.
Lead on strategy, finding innovative new ways – including AI and automation – to reach more readers.
Manage and develop our Marketing Assistant, setting clear priorities and high standards.
Develop our email marketing, growing subscriber lists and driving sales of new releases.
Oversee our organic social media strategy, design output, and book review outreach.
Track the data and manage the marketing budget to keep our marketing efficient and our ROI strong.
Own and plan our promotional programme, securing placements with Amazon, BookBub, and other partners.

A data-driven marketer with strong analytical skills, comfortable working with ad data, sales data, and reporting tools.
Proven experience running successful paid digital advertising campaigns.
An innovator, driven to improve and find new, effective ways to reach more readers – including using AI and automation to make processes more efficient.
Experience managing or mentoring team members, or the readiness to step into a management role.
A strategic thinker who can set direction, build marketing plans, and devise creative campaigns.
Excellent communication skills, both written and verbal.
Ability to work independently while juggling multiple priorities.

28 days annual leave + bank holidays.
Generous pension scheme.
16 weeks maternity/paternity/adoption leave.

Storm Publishing

Storm is a brand-new digital-first publisher. We’re starting small, but we have BIG plans and are looking for writers to be part of an innovative, author-focused new business.Storm is a new company, but our team are highly experienced – with over 60 years of publishing between them, working for some of the biggest names in the industry.

Founded in 2022

London, England, GBR

27 employees (19 in marketing)

www.stormpublishing.co