Responsibilities

• Develop strategy to create new digital opportunities
• Enhance our brand and optimise our UX and conversion across our digital footprint
• Digital lead generation and campaigns
• Web management, development and SEO
• CRM and data management
• Manage and activate our social channels
• Grow, nurture and engage digital communities
• Digital content strategy, calendar management and content creation
• Report on performance and drive actionable insights from data
• Line management – mentoring, supporting and developing direct report(s)

Requirements

• Relevant digital marketing experience in the UK consumer market and relevant experience as a digital marketing manager
• Proven success at targeting and converting niche consumer audiences or complex targeting through digital campaigns
• Proven success at optimising full digital ecosystems for visibility and conversions including owned-channels, referral partners and review sites
• Website development and management experience
• Demonstrable achievements driving acquisition from organic SEO and paid search
• Skilled at managing and optimising CRM systems with experience of setting up automations and customisation
• Experience of delivering both direct response and brand building results via social media
• Skilled at content creation that performs for search, UX and CRO - both creating it inhouse and managing agencies for larger campaigns
• Good knowledge of GDPR and applying it
• Fluency in English with potent copywriting ability

Benefits

• Contributory pension scheme
• Life insurance
• Subsidised canteens and cafés
• Employee discount programme
• Free on-site fitness classes
• Discounted nursery (Balham)
• Cycle to Work scheme