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Netrolynx AI

Digital Marketing Manager

UK (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own platform governance and integrations across Vuture, Passle, and allied MarTech to drive scalable campaigns and data-driven optimization.

  • Own platform standards, training, and global consistency for marketing tech.
  • Partner with IT, marketing, and privacy to deliver reliable CRM data flows.
  • Lead complex campaigns with analytics to improve outcomes.

Job Description

  • Own and manage core marketing platforms such as Vuture and Passle, ensuring effective configuration, governance, and ongoing optimization to meet strategic objectives.
  • Oversee additional digital marketing tools, including Ceros, Hanzo, and content aggregators, maintaining best practices and consistency across platforms.
  • Lead platform integrations, particularly with CRM systems, working collaboratively with IT and technical teams to ensure seamless data flow and system interoperability.
  • Define and implement email marketing best practices, focusing on segmentation, deliverability, governance, and performance metrics to maximize campaign effectiveness.
  • Act as a subject matter expert for complex campaigns and content strategies, leveraging insights and analytics to drive improved outcomes.
  • Develop and embed platform standards, documentation, and training programs to ensure consistent, compliant adoption across global teams.
  • Partner with stakeholders across marketing, business development, IT, and data privacy to deliver scalable solutions and foster continuous improvement initiatives
  • Over five years of proven experience managing enterprise-level email marketing and marketing technology (MarTech) platforms.
  • Strong expertise in email marketing best practices, including segmentation, deliverability, governance, and performance optimization.
  • Experience working within a broader MarTech ecosystem, particularly involving CRM integrations and data flows—preferably with Microsoft Dynamics.
  • Proficiency in analytics and reporting tools, with the ability to translate data into actionable insights.
  • Strong vendor management skills, technical understanding, and the capacity to communicate complex concepts clearly.
  • Excellent stakeholder management, interpersonal, and cross-functional collaboration skills.
  • Microsoft Dynamics CRM integrations experience.
  • Experience within a broader MarTech ecosystem.
  • Joining MCS Group offers a flexible hybrid working environment in Belfast.
  • Ongoing professional development opportunities, including training and industry certifications.
  • Collaborative and inclusive workplace culture that values innovation and diversity.
  • Health insurance, pension schemes, and other employee wellness initiatives.

Marketing Team

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